Print is Not Dead (for Photographers)

Posted by Peter G on March 6, 2014

photography tipsI just flew in from Vegas, and boy are my arms tired! Seriously though. I am pretty tired from walking the floor at the WPPI conference at MGM Grand. The week long expo is a must-go for professional wedding and portrait photographers, but one day was enough for a hobbyist like me.

As expected, all the big names were there (Canon, Nikon, etc.) showing off their fancy new cameras and equipment. Sure, the U.S. debut of the Hasselblad H5D-50C sensor camera was pretty impressive. However, I’m loyal to my 2009 Canon Rebel! (I'm a cheap date when it comes to photo gear.)

Overwhelmed by the pros, I made my way over to the less crowded Marquee Ballroom. This airplane hanger-size room featured a wide range of print, software and new media companies. There were some trendy social-friendly businesses, such as SmugMug, Triple Scoop Music and Two Bright Lights. Surprisingly, however, what really caught my eye were all the traditional print companies!

Photo Albums

Impressive displays of high-quality wedding albums were everywhere, such as Miller’s and Redtree Albums. During a live presentation by Shoot & Share, they encouraged photographers to make the unveiling of an album a live event with the client's family (a pricier alternative to cheap photo sharing sites). Quick tip: Create an emotional experience with the photo album, then it will be easier to sell your printing packages (wink).

Metal Prints

If you really want a photo to last a lifetime, go metal! These large, shiny displays were visually outstanding and proved that there’s still a high demand for physical products. Most printing companies offer metal printing options, such as Bay Photo Lab and Simply Color Lab.

Photography Magazines

Print may be a dying medium for news publications, but in the photo biz it's alive and well. Focal Press had a bookstore type exhibit featuring their camera case-size books, such as "The Wedding Photography Field Guide," while Amherst Media was not shy to promote their Glamour/Nude section with risqué subjects such as "Create Erotic Photography.” Let's remember, this was a conference in Las Vegas, after all.

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