Not matter what type of professional entertainer you are, like it or not, you already have a brand. Your brand exists whether or not you do anything to manage it. So, it's time to start managing it.
In this blog, learn 5 tips you can use to better brand yourself as an entertainer.
Five Branding Tips for Entertainers
Here are five quick branding tips to try out:
1. Share Your Story
There are a lot of brands out there. What's special about yours? Your story will differentiate you from your competitors, so make it a compelling one. Once you nail it down, make sure to incorporate it into all aspects of your business from your website, to social media pages, to your marketing collateral.
2. Be Consistent
Do all the photos and videos on your profile, website, and social media pages look like they come from the same performer? Are they up to date? Are they high-quality images? Are you using the same logo throughout your online presence and your marketing materials? Hopefully the answer to all of these questions is a resounding 'yes.' You don't want your potential clients thinking you have multiple personalities (unless that's part of the act). Work on cultivating a single consistent image as this demonstrates professionality.
3. Be Nice
As an entertainer, particularly one who plays private events, you are in the customer service business. Make it a point to be friendly, polite and outgoing to everyone you come across at gigs. People talk, especially guests at a party. If you are rude to one guest, you better believe that the rest of the party is going to hear about it (not to mention the client who will be reviewing you post-gig).
4. Be Reliable and Accessible
Party planners are looking for a vendor they can rely on and trust from the very start of their vendor search. Being available to answer their questions, responding to them quickly, and clearly communicating with them up until their event day, will help put them at ease and allow them to enjoy the planning process from start to finish. Plus, this will help you get positive reviews, and we all know positive reviews lead to more business.
5. Be Yourself
In the end, you are your brand. You're an entertainer, you do something unique and interesting, so be an interesting brand!
