Lead quality is always a hot topic here at The Bash. As it should be! Leads are the most important factor in getting bookings. As you may know, your default travel radius is based on your membership type, but you can always adjust it to what works best for your business.
How It Works
The Bash calculates the distance to the event location “as the crow flies.” This allows you to receive more leads within your membership level. For example, 100 miles in straight line covers a lot more territory than 100 miles of windy roads. After you get a gig alert, we always recommend that you map the location to get the exact mileage and travel time estimate.
Useful tool: "As The Crow Flies" Distance Calculator: http://tjpeiffer.com/crowflies.html
Leads Too Far Away?
It is very important that you carefully consider how far you are willing to travel for gigs. Your default travel radius is based on your membership type, but you can always adjust it to what works best for your business. While some members are willing and able to accept long-distance gigs, some are not. There is no need to receive leads for gigs that are too far away. In fact, almost 90% of bookings happen within 100 miles of a vendor's primary location. Meaning, the majority of party planners are looking to book vendors local to their area.
Too Close To Home?
Scoring a gig close to home is sweet! However, a slightly larger travel radius may make sense for vendors like live bands or speakers and comedians as they're more used to getting corporate bookings where clients are more likely to pay for travel.
Consider an Additional Profile
Creating multiple profiles in different locations is a common strategy by many of our top members. If you’re in a populated area, you could set a short radius on one profile and create another profile for catching out of town gigs. You can always create an additional membership right from your Control Panel's Dashboard.
OK, that’s a lot of info to absorb. If you have any questions, please contact info@thebash.com any time. Have a safe trip!
