Continuing communication with clients beyond their event is just as important as before and during their celebration. It might seem challenging to keep your partnership going without an upcoming event in the books, but we're sharing 5 easy ways to reconnect with past clients.
Technology makes it easy to get in front of past clients and remind them of your talent and the joy your services brought to their event. Reaching out to past clients helps maintain an ongoing relationship with them and can potentially lead to referrals and future bookings. From a personalized note to promotional offers, newsletters, and more, there are many ways to keep in touch with past clients.
Here Are 5 Ways to Reconnect With Past Clients.
1. Send a handwritten and personalized note.
A thoughtful approach to nurturing your relationships with your past clients is sending them a personalized and handwritten note. For example, consider sending a thank you note to the client after their event to let them know how much you enjoyed providing your service for them, how much you still think about their perfect event/day, recall a special moment from the day, and make sure to let them know you would love to work with them again in the future.
If you provided your service for a milestone event, you can send a congratulations, happy birthday, or happy anniversary message. This will show how much you value them as a client and adds a personal touch they won't soon forget.
2. Offer an exclusive promotion.
Sending a promotional offer via email is an easy and effective way to reach out to a past client—especially since a satisfied client is more likely to engage with your outreach and book your business again. You can offer a booking discount, additional hours for free, more customization, or anything else that will provide value to their future event. Don't forget to add an aspect of personalization to stand out even more!
3. Share a newsletter via email.
Creating a monthly, quarterly, or bi-annual e-newsletter is a great way to keep in contact with past clients while also sharing updates on your business. Include anything new within your business or team, photos from recent events, holiday offers or specialties you plan to offer, recent testimonials, and upcoming events.
Beyond email, sharing any newsletter-worthy updates on your social media is a great way to keep past clients up-to-date in real-time.
4. Send holiday greetings.
Holiday greetings are another easy way to reconnect. Sending a happy holiday email or card including a reflection on the past year of events or a personalized note about the client's specific event, is a great way to catch their attention and be top-of-mind when it comes time to start planning for their next event.
5. Create a referral program.
Consider creating a referral program to encourage past clients to recommend your business to friends and family. Word of mouth goes a long way in securing new clients, and a referral program can also encourage your past clients to book you again—especially if you offer a discount or incentive to hire you for a future event in exchange for a referral.
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Reconnecting with past clients can seem time-consuming and challenging, but we hope these 4 actions will spark some ideas for your business. Of course, you don’t want to overwhelm or spam your clients with too much outreach. It’s important to think about your strategy and what would work best for your business and client base.
If you're ready to connect with new clients, learn The Bash can help!
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