Look around you— it’s everywhere! The Offer.
It’s the age-old advertising tool that businesses have been using to attract new customers since the dawn of time (or at least the competitive marketplace).
Outside of your cover photo, your “About” section is the first thing you should expect prospective clients to look at. It acts as your go-to sell sheet in that it’s the one place you describe yourself, your service, and the reasons why they should want to hire you (without, of course, ever having to say the words, “You should hire me because…”).