Mary Ellen Skawinski

Recent Posts

Use Offers as a Money-Making Marketing Tool

Posted by Mary Ellen Skawinski on September 4, 2015

Look around you— it’s everywhere! The Offer.

It’s the age-old advertising tool that businesses have been using to attract new customers since the dawn of time (or at least the competitive marketplace).

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Don't Make a Bad First Impression

Posted by Mary Ellen Skawinski on July 27, 2015

Everyone knows, in this business, you’ve got to dress to impress. Why not take that same approach when putting together your profile?

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3 Problems with Event Booking Sites

Posted by Mary Ellen Skawinski on October 15, 2014

A little self-reflection can go a long way when it comes to successfully running your business. For us, this means zeroing in on some of the biggest issues professionals find with event booking sites.

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Giving Back: One Entertainer's Take on Charity

Posted by Mary Ellen Skawinski on September 26, 2014

It’s one thing to establish a brand. In fact, that’s something many of you have long-since established.

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Your Formula for Writing the Perfect Business Bio

Posted by Mary Ellen Skawinski on August 22, 2014

Outside of your cover photo, your “About” section is the first thing you should expect prospective clients to look at. It acts as your go-to sell sheet in that it’s the one place you describe yourself, your service, and the reasons why they should want to hire you (without, of course, ever having to say the words, “You should hire me because…”).

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