Did you know that 40% of all wedding proposals happen between Thanksgiving and Valentine’s Day? Even if you're not the romantic type, here's why that stat should stop you in your tracks: Weddings are big business. In fact, wedding receptions are among the highest paying bookings on The Bash.
It seems obvious but in many ways wedding gigs are a whole different ballgame. If you want to successfully book more weddings, you need to know how to work with wedding clientele. And it all starts with your price quote.
To help you prepare for wedding engagement season, we turned to Jim Perona (Wheaton, IL), a five-star Classical Guitarist with over 100 bookings on The Bash. Jim has played 80 or so weddings in the last year alone. We think you'll agree that Jim is qualified to give a little advice on landing wedding gigs...
Here are 5 tips to help you book more wedding bookings from Mr. Jim Perona:
1.Respond Quickly & Politely
Timely correspondence is key. It gives clients the impression that you are ready, willing and excited.
As with all clients, you must treat wedding clients with CARE and RESPECT. Remember: You’re not just some musician playing songs for their wedding. You are the soundtrack to the biggest day of their lives!
2.Offer Package Deals
If the client is requesting a musician for their ceremony, offer to play the cocktail hour as well (and vice versa). There are many ways in which you can structure your rates to put together a “package deal” for the client. If you do so successfully, you’ll find yourself securing a longer booking and a bigger payday.
3. Offer to Help
In your initial response, mention consultation options to answer any questions your clients may have. If they’re out of town, suggest that you speak via Skype. Going beyond just an email shows that you really care about making their wedding special.
4. Explain Your Price Quote
Keep in mind that often your clients will have no idea how much entertainment costs. When it comes to negotiating a fair rate, be sure to politely and articulately lay out exactly what goes into your pricing.
- Travel time & costs
- Early arrival and setup
- Extra time spent learning song requests (if applicable)
You also shouldn't be afraid to adjust your price quotes based on time of day, travel, etc.
5. Take Requests
I always offer to learn any and every song that a client requests. I also offer demos of every request, so they can hear what the songs sounds like on solo guitar. Note: Not all wedding performers make this offer. Many will stick to incorporating just a few ‘must-hear’ songs – First Dance, Prelude, etc. Jim is going above and beyond here, but maybe you should too...
If you do happen to land the gig, be prepared to live up to the promises you’ve made. Remember: Your role in the wedding starts the second you are hired. You will have days, weeks and months of correspondence leading up to the big day, so stay sharp and be reliable.
Swing by Jim's Profile and, for more useful wedding coverage.