Ready to make 2025 your best year for bookings? Planning strategically and being proactive now will set your business up for success and maximize your bookings. To help you get started, we're sharing 8 ways to get ahead of 2025 bookings.
Event and party hosts are busy planning 2025 celebrations, which makes now the time to prepare your business for a strong start to the new year! Updating your online presence, finalizing your business offerings, and staying on top of trends, are just a few of the actions you can take to build a strong foundation heading into the new year. Keep reading to learn more!
Here Are 8 Ways to Get Ahead of 2025 Bookings
1. Update your profile
With another year of events in the books, you've likely gathered new photos of your services, built onto your expertise, made new achievements, earned awards, or collected new client testimonials. Heading into the new year is the perfect time to enhance your profile with any and all things new!
Showcase recent photos, highlight new add-ons to existing services or expertise you have gained, proudly share your accomplishments and awards, and ensure those glowing reviews are ready for party planners to see! Don't forget to call out any event or season-specific highlights, and reach out to clients from the year who haven't left a review yet to build your credibility even more.
2. Finalize pricing and offerings
Determine whether your pricing will remain the same, increase, or decrease in the new year. If you plan to offer packages or add-ons, ensure these are ready to promote to party planners. The more detail on pricing and packages you can share upfront, the less back-and-forth with party planners during the booking process.
3. Refine your response process
Review your existing quote templates to ensure they accurately reflect any changes in your business, offerings, or pricing. Structure your quotes to ensure clear communication and easy personalization, allowing you to respond quickly and efficiently!
4. Fine-tune your follow-up process
Reflect on your follow-up process over the last year—what worked well and where is there room for improvement? Consider brainstorming or researching ways to enhance your follow-up process or reach out to other vendors in your network to learn what has worked best for them. This will help you set new goals, stay organized, and ensure no leads slip through the cracks.
5. Stay on top of 2025 trends
Stay ahead of the competition by researching party trends, including themes and entertainment, as they relate to your services, industry, and the event types you're typically booked for. This will help you learn what type of requests you can expect from party planners and help you identify opportunities for your business in the new year.
6. Create an advertising plan
Will you continue advertising through the same channels in 2025, or explore new ones? Social media and a professional website are a must—take time to ensure these platforms are up-to-date! Consider boosting posts, joining local or event-based Facebook groups, or trying other paid advertising avenues during the busiest booking season for your business. Update existing ad creatives to give your business a fresh look, attract new party planners, and keep your business top-of-mind. Don't forget to stock up on business cards if you're running low—you never know when you'll meet your next client!
Tip: Advertising your business on an online event marketplace that handles SEO for you and guarantees you visibility to party planners, like The Bash, is a reliable and cost-effective way to advertise your business. Learn about our membership options!
7. Reach out to past clients
Consider sending a holiday email or hand-written card to clients from this past year that includes warm wishes, highlights from the year (make sure to mention their special event), and thanks them for their business. Expressing your gratitude and recalling their event will leave a lasting impression, and can encourage referrals or repeat bookings in the new year.
8. Connect with your network
Develop a plan to connect with vendors, local venues, and event planners in your network in the new year. Explore opportunities to collaborate or express your interest in continuing your partnership. Consider searching for new networking events and opportunities to expand your connections and continue learning in the new year.
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We hope these 8 ways to get ahead of 2025 bookings help you get a kickstart on filling your event calendar and spark excitement for another year of celebrations. If you’re not already a member of The Bash and are interested in getting booked for more events, join our party!
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