When it comes to the event industry, referrals can be a game-changer for your business no matter the type of services you provide. Referrals bring new connections, clients, bookings, and more. We’re sharing 6 ways to get more referrals.
Of course, providing excellent service and being professional, reliable, and trustworthy are crucial in getting referrals. Satisfied clients are more likely to recommend you to friends and family, and your professionalism is more likely to get other vendors to recommend you to their clients. Communicate effectively, deliver what you promise, and find ways to go above and beyond to “wow” clients and their guests. Keep reading to discover 6 easy and actionable ways to get more referrals.
Here Are 6 Ways to Get More Referrals.
1. Utilize Testimonials
Share positive testimonials from clients wherever you can get eyes on them—your professional website, social media accounts, and even photos of testimonials within your profile on The Bash. Better yet, ask your clients to share the review on their social media and tag your business to spread the positive experience with friends.
2. Network With Other Vendors
If possible, networking with other vendors before, during, or after (without interfering with your or their responsibilities), can help expand your network in the event industry and build a professional relationship with other vendors. Down the road, these connections can lead to vendors referring their clients to you.
3. Attend High Visibility Events
Similarly, creating a network at local events can increase your referrals as well. Sometimes, you just need people to know that services like yours exist in their area to get referrals. Participating in and networking at any high visibility event such as community events like a local fundraiser, festival, fair, etc. gives you a chance to get in-person visibility for your business and make new connections that can lead to future referrals and bookings.
4. Share Business Cards
To make networking even easier, consider bringing business cards to the event as part of your setup—just make sure to OK this with your client first. Business cards make it easy to exchange information with other vendors, and guests can even easily gather your info too.
5. Create an Incentive
Creating an incentive can motivate clients to refer your business to family and friends. The incentive can include a discount, free add-on service or hours, or a small thank-you gift. Clearly communicate the incentive to clients after their event or positive review, and always deliver on what you promised.
6. Leverage Event Branding and Signage
Stand out and get remembered at events by wearing your brand or incorporating your logo on signage. For example, wearing a shirt with your business’s logo or having your logo displayed at your setup will catch guests’ attention, boost brand awareness, and attract curious guests. Incorporating branding can contribute to a memorable experience for guests and leave an impression of professionalism they’ll remember and want to relay to family and friends. Just ensure your branding doesn't distract from the event!
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Simply asking a client to refer your business to family and friends is one other way to get referred. But, the influence of positive testimonials, networking, making your business info readily available and visible at events, and motivating clients with an incentive can make referrals happen more quickly and frequently. If you’re looking to connect with new clients, secure more bookings, and easily collect reviews you can organize and display in one place, create a profile on The Bash!
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