With fall quickly approaching, the holiday season isn’t far behind! It can seem like there are endless ways to market your business for holiday events, but not enough time to do it all. Strategically marketing your business is key, so we’re sharing the top 7 places to market your business this holiday season.
From staying on top of social media posts to creating brand awareness through in-person events, marketing your business for holiday celebrations requires a lot of time and effort. Make the most of your efforts this holiday season by marketing your business in these 7 ways.
Here Are 7 Ways to Market Your Business This Holiday Season.
1. Facebook Community Groups
Facebook is a great resource for marketing to your local community. Consider joining community groups like “[Name of Town and State] Talks” or “[Name of Town] Community Group” to connect with local residents and businesses who might be interested in booking your services. Create and share a post that introduces your business, provides a brief background, highlights the value of booking your services, and links to your profile on The Bash so that interested members can learn more, request a quote, and book your business. But first, don't forget to read and adhere to the group rules. Here’s a template to help get you started, and don’t forget that sharing high-quality and relevant images is always a plus:
“Hello everyone, I’m [your first name] with [business name]. We specialize in [your services] for [event types you are booked for]. Here’s a bit about us: [include a couple of brief sentences with a background, years in business, and any additional details you think might be valuable]. We offer [include a couple of bullets highlighting the benefits of booking your business]. For more info and to book us for your next holiday event, check us out [link to your profile on The Bash]!"
2. Local Fairs, Carnivals, and Markets
Participate in local carnivals, fairs, or holiday markets to create awareness of your business and engage with local potential clients. Take full advantage of the opportunity by utilizing signage like banners and t-shirts with your logo, handing out business cards, or anything else that gets your business in front of attendees visually. Having a booth, table, or even just volunteering can help you network with potential clients.
3. Email Your Existing Contacts
Reaching out to your existing contacts with an email to let them know you’re available for holiday events and are currently booking into the holiday season is always a great idea. You can even share what’s new with your business and don't forget to mention any holiday packages or specials like a discount for booking early, which can entice them to book your business.
4. Distribute Flyers and Business Cards Locally
Create and print flyers and business cards to distribute locally. Put together a list of businesses like your local grocery store, coffee shop, or other stores that get a lot of traffic, and inquire about hanging a flyer on their community bulletin board or leaving business cards there. This might seem old school, but it is certainly still effective.
5. Local Restaurants and Venues
Make a list of local restaurants, breweries, wineries, and coffee shops that host pop-up or holiday events. Reach out to inquire about providing your service for their holiday events. Maybe you can even host a pop-up of your own! A simple email and phone call can help you connect with the right person who can help make this happen. Below is an email and phone template to help you get started!
Email Template:
Dear [business name] Manager,
My name is [your first name], and I am a [your services] with experience providing my services to all types of events and venues. I’d love the opportunity to provide my service at [restaurant name] and ensure a memorable holiday for all guests.
For some background, I have been in business for X years [provide 1-2 sentences with some background info]. I’m happy to share more about my business and discuss any upcoming events at [restaurant name]. Feel free to also reach me at [phone number], and check out my business on The Bash for more info [link to your profile on The Bash].
Thank you for your time and consideration. Sincerely, [your first name]
Phone Call Template:
"Hello, this is [your first name]. I am a [category type] and I wanted to inquire about a possible opportunity to provide [service type] to [restaurant name]. Is there a manager or someone in charge of events who I can speak to?" (If transferred) “Hello, this is [your first name]. I am a [category type], have been in business for X years, and have experience with [list some venue and event types you have provided services for in the past]. I wanted to inquire about a possible opportunity to provide [service type] to [restaurant name] for any upcoming events. Can I send you more information about my business?”
6. Join Your Local Small Business Organization
Becoming a member of a local small business organization or networking at a small business or entrepreneurial event can provide the opportunity to make connections with other local vendors and businesses who might become clients in the future or can recommend their clients to you.
7. Share Creative Content on Social Media
Short-form content is all the rage on social media these days. Get creative with your social media and try new short-form content like "a day in the life as a [vendor type]" or "come with me to a [event type] as a [vendor type]" or "this how I prepare for a [event type] as a [vendor type]". Potential clients are often interested in the behind-the-scenes and what goes into making events so great. Plus, this highlights your creativity, organization, and professionalism. It also allows you to share more of your personality which is a huge plus in making clients feel comfortable, trust your business, and ultimately book you.
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Continuing past marketing efforts that have proved valuable to your business is key, but we hope these strategies give you more inspiration for marketing your business and more success in getting booked for holiday events! If you’re not already a member of The Bash and are interested in getting booked for more holiday celebrations, join our party!
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