As summer winds down, corporate event planning picks up. From employee gatherings to holiday and end-of-year celebrations, requests and bookings for corporate events rise in August and continue to grow throughout the fall and holiday season. We're sharing some key trends we saw for corporate functions in the second half of last year to help vendors gain insight into the busy season.
Keep in mind that corporate events are among the top-planned and highest-earning bookings all year, and there are many additional vendor types that are requested and booked for corporate functions.
Seasonal Corporate Event Trends on The Bash
Top-Requested Vendor Types
Here are the top-requested vendor types for corporate events from August to December:- Caricaturist
- Santa Claus
- DJ
- Motivational Speaker
- Jazz Band
- Cover Band
- Magician
- Tarot Card Reader
- Acoustic Guitarist
- Mentalist
Request & Booking Trends
Here are some seasonal trends we saw for corporate events on The Bash last year:
- Requests for corporate events increased 11% from July to August, and bookings increased 16% from July to August last year.
- Last year, there was a 19% increase in requests and 38% increase in bookings for corporate functions in the second half of the year compared (July to December) to the first half of the year (January to June).
- Requests and bookings for corporate functions typically peak in November.
- Vendors are currently earning an average of $1K per 2-hour corporate event.
- Some vendors have been booked for up to $10K for a corporate event this year.
Top Companies Booking on The Bash
These top companies booked vendors on The Bash during the second half of last year:
- AllState
- Amazon
- Dyson
- Gap
- Hello Fresh
- Live Nation
- L'Oreal
- Meta
- Microsoft
- Netflix
- Ocean Spray
- Peloton
- Toyota
- Uber
- Yelp
What This Means for Vendors
Whether you're an expert at corporate celebrations or looking to expand your event experience, now is the time to set your business up for success. Here's how:
- Showcase your experience. Update your profile with photos, videos, and a description that highlights past corporate bookings. 👉 6 Ways to Update Your Profile Right Now
- Be ready to respond. Create a custom saved response template specifically for corporate event requests so that you're prepared to reply professionally. 👉 Start Responding Faster With Saved Responses
- Reply quickly. Respond to all of your leads, and quickly! Timing matters—the booking is more likely to go to the vendor who responds first. 👉 Best Practices for Responding to Your Leads
- Tailor your services if possible. Brainstorm how your services can provide value to corporate events, like team-building gatherings or achievement celebrations.
- 💡 Looking for real tips from event pros on The Bash? Check out this article: How to Get More Corporate Gigs.
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